Marketers have always been challenged with proving ROI in a measurable way and tracing revenue back to marketing efforts. And now, with powerful marketing automation, they can not only prove ROI, but can bring customers further down the sales funnel than ever before, leading to faster, easier, more efficient sales.
Additionally, with the emergence of subscription-based businesses, where customers are making purchasing decisions with little to no sales or service interaction, marketing systems must be completely intertwined with sales, service and accounting.
But with so many marketing channels and the deluge of hyper-specific products and platforms that manage them, marketing operations can become unwieldy if they're not in sync with each other – and unproductive if they're out of sync with the rest of the company.
And in a world where customers can so easily jump from competitor to competitor with just a click, companies need to fully leverage their marketing efforts by syncing up with every other department that touches customers.
CloudPrism Technologies works with industry-leading marketing automation platforms, including Marketo, Pardot, Eloqua, HubSpot, Salesforce Marketing Cloud and many more.
